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Basic rules for the DMM Phase


 Last update: 2003/07/14


This page sets the ground rules for the Digital Media Manifesto (DMM), the preparatory phase of the Digital Media Project (DMP). It is believed that these rules are suitable for the DMM phase, but those joining the effort to draft the Manifesto may propose improvements.


The fundamental problem the DMP needs to address is that, in spite of the wealth of Digital Media Technologies (DMT) available today, users and business players do not get all the benefits they could get from Digital Media (DM).

Before starting the DMP, however, we need to draft the DMM, i.e. a document containing:

  1. the agreed rationale for the DMP;
  2. the list of issues that the DMP will address;
  3. the DMP workplan and deliverables;
  4. the charter of the not-for-profit organisation running the DMP, including the structure and method of work.

The drafting of the DMP will involve participation of a number of individuals working on an informal basis. This arrangement requires some basic rules of participation. The following is adopted:

  1. Participation is open to those who share the goal to make creators, end users and business players benefit from the advantages of DMT;
  2. Those participating in the discussions and drafting of the DMM will do so at the individual (non-company) level;
  3. Participation in the DMM phase does not engage the individual or his company to join the organisation that will run the DMP;
  4. The work will be done in large part on the DMM e-mail reflector, even though it is envisaged that a physical meeting may be needed to finalise the DMM;
  5. To subscribe send an e-mail;
  6. The list may be moderated if discussions become unproductive without such moderation.

The DMM program of work is as follows:

  1. Agreeing on a definition of DM. Here are some initial ideas;
  2. Defining the overall scope of the DMP, as the means to address the fundamental problem;
  3. Selecting a wide range of representative business/use cases;
  4. Identifying the hurdles for each of these;
  5. Grouping hurdles across the business/use cases considered;
  6. Agreeing on which hurdles it makes sense for the DMP to tackle directly and which could be dealt with by other organisations;
  7. Defining the work plan including milestones for each hurdle and deliverables;
  8. Drafting a charter for the DMP.

N.B.: While the work items are roughly sequential, In the course of the work there may become necessary to revisit past items.


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