09:00

WELCOME AND BRIEF INTRODUCTION
Nicoletta Iacobacci, Head of Eurovision Interactive TV

• Crossmedia : from definitions to reality.

• Presentation and biographies of the panellists.

09:10

A SHORT HISTORY OF TV AND ITS DESTINY
Derrick de Kerckhove, Director, McLuhan Program in Culture & Technology

• 2030 - the media scenario : will traditional media disappear?

• Re-reading MacLuhan in today's multiplatform and Crossmedia environment.

• How can public broadcasting companies survive in a global media environment ?

09:35

SUCCESS OR FAILURE FOR NEW MEDIA
Philip Laven, Director of the EBU Technical Department

• User-generated content  Is this the end of TV or it's TV reinventing itself ?

• Public services and Crossmedia strategies: technical challenges, opportunity and activities.

• The future landscape of television: content content content!

10:00

Coffee break

10:20

A NEW STRATEGY FOR A BROADBAND MEDIA SPACE
Leonardo Chiariglione, Digital Media Strategist and MPEG founder

• In 1988 the Moving Pictures Experts Group (a.k.a. MPEG) was founded. Today audio & video are communication tools. What's next?

• How is user-generated video changing society?

• How can TV producers keeps their job if anyone, anywhere can make interesting content using any device and deliver it to anywhere and any device, in a financially viable way?

11:10

TV ON THE INTERNET OR INTERNET ON TV?
Gabriele Gresta, CEO, DIGITAL MAGICS

• Is TV competing with YouTube?

• WOM (word of mouth) - the art of viral marketing in a Crossmedia landscape.

• Will IPTV survive in a world of Internet TV? 

11:35

CONTENT FINDS YOU: THE CONSUMER-DRIVEN DISRUPTION OF MEDIA
Neville Wheeler, European Lead - Content & Media Strategy, CISCO Digital Media Solutions Group

• Digitization of content as the underlying market drivers

• Evolving business models of entertainment

• How people want content, and how the network is the logical place to power that

12:00 A NEW "ORGANIZATION" FOR THE MEDIA WORLD
Patrick Walker, Head of Video Partnerships Google, EMEA

• What social networking means for media firms?

• User-generated content: what role do 2-minute home videos have to play in future TV?

• What are the revenue models and is it just a teenage phenomenon?

12:25

JOOST PRESENTATION

• A new way of watching TV on the internet that uses new and established technologies to provide the best of both the internet and TV worlds

12:35

SECOND LIFE PRESENTATION

• A 3D online Digital World imagined, created & owned by its residents

12:45

Lunch

14:00

PROUD TO PRESENT SESSION
Moderated by Anne Brochot, Project Manager, Eurovision Interactive TV

• The best of the EBU members' Crossmedia projects pitched by and to EBU members :

• Representing the most cutting-edge and new Crossmedia achievement.

• Produced with the involvement of one or more EBU member.

• Launched in 2006 or to be ready for 2007.

BBC
Rahul Chakkara, Controller of BBCi's 24/7 interactive TV services

• The brand new flagship on demand product that BBC is planning to launch across all platforms

DR
Marius Hartmann, Editor, Danish Broadcasting Corporation

• GRAND PRIX MASKINEN

AVRO
Roel Van Den Berg, Head of Business Development and Sales

• CrossMedia is not a goal on its own, ConsumerNeeds are

RAI
Gianluca Stazio, Marketing Manager

• L'ALBERO AZZURRO

SF
Sibylle Winter, Schweizer Fernsehen

• MULTIMEDIA FOR MUSIC STARS

YLE
Jari Lahti, Head of New Media and Marja Honkakorpi, Head of New Media Concept Design

• FUTURIZED TV COMMUNITY EXPERIENCE BY YLE EXTRA

VRT
Jeroen Bronselaer, Business Development

• JOIN & CO-OPERATE WITH KETNET

Eurovision Interactive TV Unit

• Official ESC AND J-ESC websites and related activities

16:30

Coffee break

16:40

EUROVISION CROSSMEDIA GROUP

• EBU members Crossmedia needs, strategy and future projects

17:15

CLOSING SESSION
Nicoletta Iacobacci, Head of Eurovision Interactive TV

17:30

End