L. Chiariglione Comment	S. Carmichael Response
Comment1	I would say: they are less needed	So you agree? And are qualifying it to say there are less Producers needed?
Comment2	Is this true? Yes, theoretically it is possible, but we have enough evidence that an intermediary is always needed even on the web	I think the widening of presence happens with or without intermediary, and with the help of the Internet. **
Comment3	By content repository I really meant "libraries". I do not understand the meaning of "studio" here.	Studios have large repositories, as you probably know. I suppose the difference is access. Libraries provide a particular type of access, typically to the public in a non-profit sort of way; while studios provide access to the public, and will increasingly with DRM, in a PPV/VOD format. They also make their repositories available to other businesses – b to b. I would also include photo archives like Corbis, Music libraries, etc.
Comment4	I do not understand "e-commerce, data asset; consumer application sales"	When it comes to new media, DM and so on, I have been developing a theory for a while relating to media companies, that includes these elements. The stronger DM and DRM become the more viable these elements are. A) E-commerce involves ability for certain media companies to expand merchandising (e.g. sony selling more / different CE as DM expands); b) considering here that the value of the media co’s data asset increases as media companies tie DRM and CRM together; data starts to have a quantifiable market cap, and becomes an increasingly valuable metric, ie rights under management; C) application sales relate to web based players, lockers, management tools, and so on that media companies become positioned to sell outright or with a subscription. These elements combined with ad sales, and media sales, make-up – in my mind – the 5 elements of the new media model.
Comment5	I do not understand "game". This is a type of DM. I would add Middleware here	Game device manufacturers – game boy, PS2. the actual plastic…
Comment6	This should go to "apps providers"	I agree. What would you put here for Device Manufacturers (SW)? Or would you remove the item, and make it apps?
Comment7	I would add: Easier to create and distribute content	Agreed!!! This is a great one. I think a big piece of this overall equation is personal DM. Pictures, audio, the works.
Comment8	I would separate "end user devices" from other "infrastructure" devices	Agreed
Comment9	I see one function that is missing in the value chain and that is promoter of "artists/content"	Perhaps. Is it separate? Media companies promote. In essence, all aggregators and conveyors (HW/SW too), as long as there is a consumer outlet, are promoters. And is a pure promoter, separate from those presently in the value chain, adding, or in some way advancing the digital media itself?